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Keywords: Goodwill
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (1): 164–187.
Published: 05 February 2018
... quality strategies under different cooperative mechanisms and investigate its effects on channel members’ profits. A modified Nerlove-Arrow model is employed to investigate the quality levels on goodwill and product sales. Findings The results reveal that the traditional cooperative program...
