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Keywords: Green communication
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (10): 2899–2918.
Published: 07 August 2024
... chain management (GSCM) to improve their green communication and corporate image. Design/methodology/approach Around 220 participants in the manufacturing firms are participants' industry expertise, diverse roles, and representation as key stakeholders. Findings The results show BDA-AI and SCAX...
