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Keywords: Groupon
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Journal Articles
A study of the effect of social shopping deals on online reviews
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (10): 2227–2240.
Published: 04 December 2017
... shopping deals at Groupon in 2011. The online review data of these merchants were collected in 2015 to analyse the relationship between the deals and the grow rate of the reviews. Findings For the restaurant businesses, there is a positive persuasive effect of Groupon customers’ review score...
