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Keywords: Hedonic motivation
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (3): 821–842.
Published: 12 January 2023
... to attract customers. This study proposes that hedonic motivation should also play an important role, as new technologies may arouse customer curiosity and increase pleasant experiences. Therefore, the purpose of this study is to explore utilitarian and hedonic motivations that promote customers' purchase...
