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Keywords: Image processing
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Journal Articles
Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (5): 1877–1901.
Published: 01 January 2024
...-system theory. Additionally, the authors employed an image processing technique to quantify a product's visual appeal as depicted in a photograph. This study also incorporates a comprehensive econometric analysis to connect the objective aspects of visual appeal with subjective responses. Mobile...
