... empirically investigated knowledge sharing drivers among physicians. Particularly, the process of knowledge sharing through the interplay between individual characteristics, knowledge characteristics, and intention in a healthcare setting has received very little empirical support. In this study, the authors...

..., high-level decision makers, the younger age segment, men and individuals high in technology readiness, compared to other segments studied. Originality/value The study contributes to the scant research on B2B customer behavior in the digital environment and incorporates individual characteristics...