... are regarded as pull factors. Cognitive-, affective-, and behavioral-based inertias are recognized as mooring factors. To probe into how these factors influence user switching in a combinatorial way, we applied the fuzzy set qualitative comparative analysis (fsQCA). Survey data from 503 Taobao users were used...

...Ezlika M. Ghazali; Dilip S. Mutum; Michele Hui-Jing Pua; T. Ramayah Purpose This study explains and predicts smartwatch adoption trends among non-users of smartwatches based on theories of the diffusion of innovation and inertia. It explores the impact of satisfaction with the status-quo...