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Keywords: Initiative decision
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (1): 188–203.
Published: 05 February 2018
... during the online while-recommending process based on an innovative associative classification method on the basis of consumer initiative decision. Originality/value Conventionally, customers are considered as passive recipients of the recommendation system. However, customers are tired...
