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Keywords: Innovation approaches
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (6): 1266–1286.
Published: 07 August 2018
... Limited Licensed re-use rights only NPD Accelerated innovation Data-driven Innovation approaches The current state of business in the world is one of rapid change and companies are opening up a new front in global competition (McKinsey, 2015 ; Liu and Jiang, 2016). It centres on what...
