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Keywords: Interactivity
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (4): 881–901.
Published: 04 December 2018
...Avus C.Y. Hou; Wen-Lung Shiau; Rong-An Shang Purpose Can mobile instant messaging (MIM) make people entering into the state of cognitive absorption (CA)? The purpose of this paper is to investigate whether CA can help explain users’ satisfaction during the process of MIM, while interactivity...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (8): 1759–1778.
Published: 12 September 2016
...Haijun Bao; Boying Li; Jiaying Shen; Fangfang Hou Purpose Retaining customers is very important for the survival of e-commerce sellers. The purpose of this paper is to investigate the roles of computer-mediated communication (CMC) tools, interactivity, trust and perceived effectiveness of e...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2011) 111 (9): 1381–1398.
Published: 27 September 2011
...Lorena Blasco‐Arcas; José‐Ignacio Aznar‐Baranda; Blanca Hernández‐Ortega; José Ruiz‐Mas Purpose The purpose of this paper is to analyze the adoption of IP Television (IPTV) as a distribution channel. The authors test the effects of its features, such as personalization and interactivity, on users...
