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Keywords: Interest
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (4): 881–901.
Published: 04 December 2018
... and interest are operated as determinants of CA as well as directly associated with satisfaction. Design/methodology/approach This study proposes a satisfaction model that is adapted from the CA theory to investigate MIMs users’ satisfaction with two determinants, interactivity and interest. Specifically...
