Keywords: International marketing
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Journal Articles
Industrial Management & Data Systems (2011) 111 (1): 20–40.
Published: 01 February 2011
... Group Publishing Limited 2011 Distribution Manufacturing systems International marketing Sweden Case studies Currently most of the supply chains are international, which means that raw materials and components are procured from all over the world, transformed into new products...
Journal Articles
Journal Articles
Industrial Management & Data Systems (1998) 98 (6): 253–261.
Published: 01 September 1998
...Fred Palumbo; Paul Herbig The main purpose of this paper is to provide a clearer understanding about the approaches to international markets using the Internet, and understanding the marketing decisions and challenges that a company will face in a global environment selling through Internet...
Journal Articles
Industrial Management & Data Systems (1991) 91 (5): 3–9.
Published: 01 May 1991
... language and German literature are integrated in the globalisation field. © MCB UP Limited 1991 Corporate culture International marketing Strategic planning GLOBALISATION STRATEGIES: THEIR IMPLEMENTATION 3 W orldwide marketing strategies are subject to much controversy the conditions...

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