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Keywords: Internet celebrity economy
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Journal Articles
Content marketing in e-commerce platforms in the internet celebrity economy
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (3): 464–485.
Published: 28 January 2020
... 08 2019 13 11 2019 18 11 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Content marketing E-commerce sales Interaction behaviours Internet celebrity economy Internet celebrity endorsement The cost of people rising...
