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Keywords: Internet marketing
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2004) 104 (1): 16–30.
Published: 01 January 2004
...Riyad Eid; Myfanwy Trueman Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities...
