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Keywords: Internet search pattern
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Journal Articles
Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 1089–1103.
Published: 31 May 2019
...Dongha Kim; JongRoul Woo; Jungwoo Shin; Jongsu Lee; Yongdai Kim Purpose The purpose of this paper is to analyze the relationship between new product diffusion and consumer internet search patterns using big data and to investigate whether such data can be used in forecasting new product diffusion...
