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Keywords: Interpersonal influence
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Journal Articles
Examining the influential factors for continued social media use: A comparison of social networking and microblogging
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 1104–1127.
Published: 07 June 2019
.... In addition, interpersonal influence is more effective in shaping satisfaction for the social network users while media influence is more effective in shaping satisfaction for the microblog users. Originality/value This is one of the first studies that integrate TPB with Bagozzi’s self-regulation...
