... streamers and consumers. Drawing on the elaboration likelihood model (ELM), we investigate how central and peripheral route factors affect consumers’ trust building and purchase intentions. Additionally, we identify consumer involvement as a key moderator affecting the relationship between central route...

... in the literature by examining factors associated with “experiential value of gamers through ads in gaming apps” as well as investigating its antecedents (cognitive and affective involvement) and consequences (positive word of mouth and intention to continue playing the mobile game). Design/methodology/approach...

... should investigate what kinds of involvement and innovation are needed and most highly valued for organizational development. Third, the research framework of this study can be applied to understand which level of external knowledge influences organizational performance. Originality/value...

...Sonia San‐Martin; Blanca López‐Catalán Purpose The purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile shoppers. Design/methodology/approach...

... of these systems is employee involvement and feedback in problem solving and product/process improvement. Hackman and Oldham[ 1 ] have developed a well‐known model which incorporates both of these variables. The Hackman‐Oldham job characteristics model contends that providing employees with task variety, task...

...Patricia L. Rees Suggests that, though user involvement in the design and implementation of expert systems (ES) is generally encouraged in the literature, the incidence of successful user participation continues to be low. Draws on research carried out for a large British company on four expert...