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Keywords: Landscape search
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Journal Articles
Configuring mobile app update strategy for growth: An empirical analysis of a landscape search model
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (3): 1155–1178.
Published: 22 January 2024
...Fei Wang; Ning Nan; Jing Zhao Purpose This study attempts to discover effective strategies for mobile commerce applications (apps) to grow their consumer base by releasing app strategic updates. Drawing on the landscape search model from strategy research, this study conceptualizes mobile app...
