... of it throughout the organization. Furthermore, Drucker (1993) states that a learning organization in a dynamic environment will enhance the quality and quantity of information transfer and knowledge accumulation. Cohen and Levinthal (1990) propose that a firm's learning capability will enhance knowledge...

...: what should service firms do to create the future they desire? One of the practices that organizations can use is learning to transform themselves into learning organizations (Qingyu et al., 2004 ; Wang et al., 2004 ; Wild et al., 2002 ; Gupta et al., 2004...