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Keywords: Livestream shopping
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (6): 1649–1669.
Published: 17 May 2023
...Jie Zhang; Yinghan Xu; Lingfeng Dong; Qingqi Long Purpose This study aims to explore whether gratification matters in influencing consumers' attitudes towards purchase in the context of livestream shopping and the antecedents that lead to consumers' gratification perceptions. Design/methodology...
