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Keywords: Local polynomial regression model
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Journal Articles
Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (6): 1223–1241.
Published: 10 July 2019
... considerably over time. The local polynomial regression model (LPRM) is used to analyze the relationship between brand competition of durable-like goods and the purchasing probability of a particular brand. Findings The statistical results of collective behaviors show that there is a 90/10 rule...
