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Keywords: Location-based services
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2014) 114 (9): 1360–1377.
Published: 07 October 2014
... location will be an important way to advertise. Originality/value – While uses and gratification theory has mainly been used to study mass media, this study applied the theory to Facebook Places, a type of social networking sites-based location-based services. Additionally, this study added store...
