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Keywords: Long‐term planning
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2011) 111 (5): 791–808.
Published: 24 May 2011
... supplier. Supplier relations Trust Long‐term planning Customer loyalty Coping successfully with the highly competitive environment and obtaining mutual benefits for both parts motivate companies to engage in continuous relationships with their customers and/or suppliers (Ulaga, 2003...
