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Keywords: Long‐term planning
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Journal Articles
Value, supplier dependence and long‐term orientation: Outcomes for B2B commerce in the travel industry
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2011) 111 (5): 791–808.
Published: 24 May 2011
... relations Trust Long‐term planning Customer loyalty H5. Dependence from the main supplier exerts a positive influence on long‐term orientation. Furthermore, it has been argued that when trust exists, buyers believe that long‐term investments can be made in their relationships...
