... applications in February 2011. By incorporating mobile storefronts into channel portfolios, firms seek to expand the scope of their business, build stable customer base, and enhance sales revenue (Lee and Kim, 2010). Nevertheless, the benefits of a transition to mobile commerce (m-commerce) will only...

... inhabitants (ITU, 2011), reflecting the huge importance of mobile phones and their potential as a business tool. Data indicate that 60 percent of smartphone users in the USA have used their devices to make some purchase. Moreover, the outlook is positive, since profits from m‐commerce transactions in the USA...