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Keywords: MNL choice model
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Journal Articles
Channel selection and pricing optimization in multichannel e-tailing
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (3): 1162–1189.
Published: 11 February 2025
...Lei Chen; Lihong Cheng; Yuxing Cheng; Xuesong Xu Purpose This paper considers an e-tailer planning to distribute a product under one direct sales channel and multiple asymmetric agency platforms. Based on the multinomial logit (MNL) choice model, this study optimizes the pricing strategy...
