... strategy, but also theoretically enriches the literature on manufacturer encroachment. Online retail platform Channel structure Advertising Manufacturer encroachment Dual channel structure Game theory The global explosion of coronavirus disease 2019 (COVID-19) has reshaped the way people...

... differentiation and is widely used in business practice as an effective way to alleviate such a competition. The authors study a retail platform's sales strategy and interactions with an upstream manufacturer's encroachment strategy in this paper. Unlike most online marketplace and encroachment research, product...