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Keywords: Market Research
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (1988) 88 (5-6): 18–20.
Published: 01 May 1988
.... As every post code in the UK has been allocated an ACORN type, retailers or manufacturers are able to build up a detailed profile of their target markets, using existing customer addresses or the post code addresses of respondents to market research surveys. For example the ABC1 Guardian and Observer...
