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Keywords: Market basket analysis
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (7): 1503–1520.
Published: 14 August 2017
... to be done in market basket analysis, if full potential of cloud-based Big Data framework is required to be utilized. Originality/value This research arms the retail business owners with innovative IRM tool to easily extract comprehensive knowledge of useful buying patterns of customers to increase...
