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Keywords: Market saturation
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Journal Articles
ICT product diffusion in US and Korean markets
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2015) 115 (2): 270–283.
Published: 09 March 2015
...Sang-Gun Lee; Chang-Gyu Yang; Eui-Bang Lee Purpose – The purpose of this paper is to identify how adoption drivers change before and after key milestones of ICT product adoption (i.e. critical mass point (CMP) (adoption rate 16 percent), market saturation point (MSP) (50 percent) and new...
