...). CHAID has been widely applied in Social Sciences, acquiring special relevance in market research for market segmentation (MacLachlan and Johansson, 1981). In the present study, CHAID has been used for characterizing customer commitment based on the intensity of use of the retailer's ICT solutions...

...Kuang‐Wei Wen; Kuo‐Fang Peng Accurate market segmentation has been the basis for successful customization of products and services. To date, however, the marketing management literature has focused mainly on the exploration of segmentation variables, but lagged behind in the development...

... Customer requirements Europe Joint ventures Marketing Markets Manufacturing Multinationals Product development Product range Market segmentation Strategy In the financial year 1992‐1993, approximately 4,720 patent applications, 17,050 trade and service marks and 2,750 design applications...