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Keywords: Marketer-generated content
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (6): 1375–1397.
Published: 26 August 2020
... and shares for each community page? Destination marketing Social media marketing Social media engagement Marketer-generated content Facebook Thematic coding analysis Facebook is one of the largest social media platforms in the world (Pérez-Vega et al., 2018). According to Alexa.com...
