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Keywords: Marketing communication
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2015) 115 (8): 1510–1528.
Published: 14 September 2015
... a week) for ten significant media channels. © Emerald Group Publishing Limited 2015 Consumer behaviour Information search Marketing communication Media channels Multivariate probit Consumers once had a limited number of media channels from which to obtain product information...
