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Keywords: Marketing communication mix
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (8): 1669–1690.
Published: 30 August 2019
...Chenxiang Qian; Chih-Fu Wu; Zhenbo Zhang; Hsin-Yu Huang Purpose The purpose of this paper is to explore current marketing communication mixes (MCMs) in two industries, electronics home appliance stores (face-to-face interaction) and remote care (interface-mediated interaction), to propose...
