...Karen Ketler; John R. Willems Reports the results of a recent study of marketing and information systems (IS) managers about the importance of telecommunications in their positions and the quality of their training in telecommunications. Surprisingly, the marketing managers rated the importance...

..., with their implications for marketing management. All these factors taken together point to the need for a new approach to the development and implementation of marketing plans. Dealing with Trades Associations by Maureen Guirdham The City University Business School, London Introduction Members of the marketing...