Keywords: Markets
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Journal Articles
Industrial Management & Data Systems (1995) 95 (4): 8–11.
Published: 01 May 1995
...Kevin Dale Discusses how the adoption of a “manufactoring”strategy can solve the dilemma of market demand for a wide range of products and assesses the concomitant cost of producing and offering such a strategy. To offer a full range of products to a growing number of mini‐markets, the most cost...

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