Keywords: Mass behaviour
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Industrial Management & Data Systems (2005) 105 (1): 26–44.
Published: 01 January 2005
... why certain personalization practices are embraced by customers while others create nothing but nuisance. © Emerald Group Publishing Limited 2005 Financial services Customer orientation Mass behaviour Customization Personalization is a differentiation strategy that cannot...

or Create an Account

Close subscription notice
Close access options