... operational process‐oriented dimensions, which are design, produce and deliver. This research aims to gain a broader perspective on the manufacturing strategies and practices of Chinese bus manufacturers during the emerging shift from mass production to mass customization. The case studies are used...

...Jack Buffington Purpose Mass customization has yet to fulfill its original purpose as established by marketing researchers to become an alternative to mass production, largely due to its inability to achieve mass market levels of efficiency. The purpose of this study is to survey consumer's...

... or framework to fabricate better informed design of customized products is elaborated below. Ahm Shamsuzzoha can be contacted at: zohaipe@yahoo.com © Emerald Group Publishing Limited 2009 Supply and demand Mass customization Agile production Configuration management Forward scheduling...

... buying patterns and to create specific marketing programs geared toward the individual customer – mass customization. © MCB UP Limited 1999 Mass customization Technology Information technology Globalization Development Computer industry “There is no reason why anyone would want...