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Keywords: Mass customization toolkits
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (6): 1295–1315.
Published: 10 July 2017
...Enrico Sandrin; Alessio Trentin; Chiara Grosso; Cipriano Forza Purpose The purpose of this paper is to focus on online sales configurators (SCs), also known as mass-customization toolkits, which enable consumers to self-customize their product solutions online. The paper aims to provide new...
