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Keywords: Matching optimization strategy
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Journal Articles
Pay more attention to consumers: exploring customer acquisition strategies of large third-party sellers on e-B2C market
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (4): 1558–1581.
Published: 04 April 2024
... strategy and matching optimization strategy can help large TPSs improve their sales performance. Moreover, the similar market detection strategy applied by the platform firm weakens the effect of large TPSs’ customer acquisition strategies, while the similar matching optimization strategy applied...
