...Frederic Marimon; Marta Mas-Machuca; Carlos Rey Purpose – Many companies have a mission statement that they disseminate through corporate communication to stakeholders and particularly to employees. However, the communication action alone does not ensure that employees take true “ownership...

...Katarina Babnik; Kristijan Breznik; Valerij Dermol; Nada Trunk Širca Purpose – The purpose of this paper is to contribute to the understanding of mission statement contents and its function in guiding employee's behaviour from the organisational culture (OC) perspective. Design/methodology...