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Keywords: Mobile instant messaging (MIM)
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (4): 881–901.
Published: 04 December 2018
...Avus C.Y. Hou; Wen-Lung Shiau; Rong-An Shang Purpose Can mobile instant messaging (MIM) make people entering into the state of cognitive absorption (CA)? The purpose of this paper is to investigate whether CA can help explain users’ satisfaction during the process of MIM, while interactivity...
