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Keywords: Mobile services
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (5): 732–749.
Published: 17 May 2013
.... © Emerald Group Publishing Limited 2013 Mobile services Attitudes Teenagers Irritation Entertainment Perceived usefulness The rapid proliferation of mobile phones along with their technological development has created a whole new channel for advertising (Liu et al...
