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Keywords: Motivational factors
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Journal Articles
Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (2): 471–498.
Published: 17 December 2021
...), personal attributes (affection and altruism) and motivational factors in game play (reward for activities and self-promotion) on the continuation intention toward Ant Forest. Design/methodology/approach The authors assessed the data using partial least squares structural equation modeling (PLS-SEM...
