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Keywords: Multichannel pricing
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Journal Articles
Channel selection and pricing optimization in multichannel e-tailing
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (3): 1162–1189.
Published: 11 February 2025
... and an effective channel selection algorithm. Evaluation results based on real-world industrial data show that the proposed optimal multichannel pricing strategy in this paper can significantly improve the profit of a real-world e-tailer compared to the e-tailer’s actual profit. 01 06 2024 09 09 2024...
