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Keywords: Multinational technology standard alliance
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (9): 2121–2141.
Published: 09 August 2022
...Qing Zhou; Yue Zhang; Wei Yang; Liqin Ren; Ping Chen Purpose This paper aims to explore and analyze how a focal firm, coming from emerging economies, of the multinational technology standard alliance ecosystem engages different actors of the alliance in value co-creation practice, contributing...
