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Keywords: MyStarbucksIdea.com
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (4): 683–699.
Published: 14 May 2018
.../methodology/approach This study chose MyStarbucksIdea.com (MSI) as a target open innovation community in which customers share their ideas. The authors analyzed a large data set collected from MSI utilizing text mining techniques including TF-IDF and sentiment analysis, while considering both term and non...
