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Keywords: NPD
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (6): 1266–1286.
Published: 07 August 2018
... 09 02 2018 05 04 2018 14 04 2018 The involvement of customers in NPD processes has also resulted in superior performance in terms of values and sales growth, profitability and new product success (Brown et al., 2002 ; Blazevic and Lievens, 2008 ; Franke et al...
