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Keywords: Need for uniqueness
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (12): 3109–3136.
Published: 16 October 2023
... use of social media from the dual perspectives of individual needs (need to belong (NTB) and need for uniqueness) and peer-related factors (referent network size and perceived peer activeness). Due to the importance of self-construal in cognitive deliberation on peer influences, the moderating effects...
