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Keywords: Negative emotions
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Journal Articles
Enhancing the relationship between topic relevance and review helpfulness: the moderating role of negative emotional appeals
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (9): 2642–2664.
Published: 07 May 2025
... the topic relevance of online reviews interacts with negative emotional appeal to influence perceived helpfulness. Design/methodology/approach This study develops a theoretical model based on attribution theory, considering the topic relevance of a review, the specific emotions embedded within...
