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Keywords: Network externalities
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Journal Articles
Advertising and pricing of online direct selling considering network externalities
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (11): 2751–2770.
Published: 07 November 2022
...Liang Shen; Runjie Fan; Yuyan Wang; Hua Li; Rongyun Tang Purpose Considering the network externalities of online selling, this paper builds three different online direct selling models: manufacturer direct selling (MN model), network platform direct selling (NN model) and retailer direct selling...
Journal Articles
Examining factors that influence information disclosure on social network sites from the perspective of network externalities
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (4): 774–791.
Published: 27 March 2019
...Samar Mouakket; Yuan Sun Purpose The purpose of this paper is to develop a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure. The framework postulates that the following network...
Journal Articles
The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (9): 1766–1786.
Published: 14 August 2018
... action, the uses and gratifications theory, the network externalities (NEs) paradigm and the human–computer interaction literature. An empirical study was conducted through an online survey of mobile casual gamers in Spain, using a convenience sample. The proposed model was tested by an analysis...
