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Keywords: Network externalities
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Journal Articles
Industrial Management & Data Systems (2023) 123 (11): 2751–2770.
Published: 07 November 2022
...Liang Shen; Runjie Fan; Yuyan Wang; Hua Li; Rongyun Tang Purpose Considering the network externalities of online selling, this paper builds three different online direct selling models: manufacturer direct selling (MN model), network platform direct selling (NN model) and retailer direct selling...
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